Customer Relationship Marketing

CRM marketing is a powerful tool that many marketers are still overlooking today, yet it can make you

more efficient and increase your marketing efforts.

If someone asked you how many customers you had in your region, could you tell them? If you were

asked how many sales prospects, you had, would you know?

Using CRM it is important to divide your customer data base into segments or regions, because if you

don’t when you send out that email message, everyone is going to get it and at best it will result in a low

response and worse it will annoy customers and have them drop off your mailing list. So how does one

build a strong database that will improve your marketing results?